True North App
Competitive & Analogous Research
Primary Research - Interviews
Key Insights
Lo-fi Prototype I
Lo-Fi Testing Responses
Analysis
System Map
Logo & Graphic Elements
OOH
App Screen I
App Screen II
Per Project View
UX Research
Prototyping & Testing
System Map
Visual Design (UI)
Branding & Identity
New York City
2024
True North is a creative professional wellbeing app. It currently allows professionals, particularly solo professionals and freelancers to track how they feel physically, emotionally, intellectually, socially and spiritually as they practice their work. Over time the app allows them to build a career arc, understand and progress their careers and measure success in holisitc ways.