01. Type of Rivers
02. Type of A Train
03. Dream Oneirocritica
04. Type of Instruments
BRANDING & IDENTITY
01. Urbanlion
02. Bhadr
03. Gauvik WM
04. Apurva Prints
WEBSITE & APP DESIGN
01. True North
02. Neil Greenberg
03. Urbanlion
04. Little Aryans
05. Space Age
True North App
Competitive & Analogous Research
Primary Research - Interviews
Key Insights
Lo-fi Prototype I
Lo-Fi Testing Responses
Lo-Fi Prototype II
Lo-Fi Testing Responses
Analysis
System Map
Logo & Graphic Elements
OOH
App Screen I
App Screen II
Per Project View
UX Research
Prototyping & Testing
System Map
Visual Design (UI)
Branding & Identity
New York City
2024
True North is a creative professional wellbeing app. It currently allows professionals, particularly solo professionals and freelancers to track how they feel physically, emotionally, intellectually, socially and spiritually as they practice their work. Over time the app allows them to build a career arc, understand and progress their careers and measure success in holisitc ways.