Art Director

Brand Identity


Type Artist

Telling stories through Experimental Typography & Illustration

Brand Identity__ Kritika Dhariwal is an art director, a graphic and product designer. Her experience spans corporate., studio and freelance environments. Since 2017, she started worked in both India and the USA, focusing on band identities & digital products in the B2C sector.

Experimental Typography & Illustration__ Since 2021, Kritika has been dedicated to integrating typography into her body of work, pushing boundaries of traditional type design. Her work is an honest journey into exploring alphabets, also designing the world’s quickest identities, creating pieces that not only capture attention but also provoke thought and emotion. Alongside talks and collaborations, she has launched several type series.


Location__ Mumbai, India


Services__ Art Direction, Identity Design, Packaging, Book Design, Editorial Design, Copywriting, Website Design, UX UI Design


Contact__ For project inquiries and more information, get in touch here


Follow__ Instagram