01. Type of Rivers
02. Type of A Train
03. Dream Oneirocritica
04. Type of Instruments
BRANDING & IDENTITY
01. Urbanlion
02. Bhadr
03. Gauvik WM
04. Apurva Prints
WEBSITE & APP DESIGN
01. True North
02. Neil Greenberg
03. Urbanlion
04. Little Aryans
05. Space Age
Logo
Color Palette
Business Card
Brand Packaging
Paper Bag
Lookbook Pattern
Lookbook
Festive Packaging
Brandmark
Brand identity
Packaging
Website
Marketing materials
Mumbai, India
2022
Apurva Prints has been rebranded with a fun, quirky yet elegant visual aesthetic, all inspired by its founder, Apurva. Her experimentation and self expression have been interpreted in the logo, typography and color system.
The brandmark immitates the parts of a flower, since Apurva draws constant inspiration from nature. This logomark has been made into a pattern, like a field of flowers using all brand colours.