True North App


Competitive & Analogous Research


Primary Research - Interviews


Key Insights


Lo-fi Prototype I


Lo-Fi Testing Responses


Lo-Fi Prototype II



Lo-Fi Testing Responses


Analysis


System Map


Logo & Graphic Elements


OOH


App Screen I


App Screen II


Screen View




App Design
UX Research
Prototyping & Testing
System Map
Visual Design (UI)
Branding & Identity

True North
New York City
2024

True North is a creative professional wellbeing app. It currently allows professionals, particularly solo professionals and freelancers to track how they feel physically, emotionally, intellectually, socially and spiritually as they practice their work. Over time the app allows them to build a career arc, understand and progress their careers and measure success in holisitc ways.