Logo
Color Palette
Business Card
Brand Packaging
Paper Bag
Lookbook Pattern
Lookbook
Festive Packaging
Brandmark
Brand identity
Packaging
Website
Marketing materials
Mumbai, India
2022
Apurva Prints has been rebranded with a fun, quirky yet elegant visual aesthetic, all inspired by its founder, Apurva. Her experimentation and self expression have been interpreted in the logo, typography and color system.
The brandmark immitates the parts of a flower, since Apurva draws constant inspiration from nature. This logomark has been made into a pattern, like a field of flowers using all brand colours.