Therefore I’m / Identity, Logo, Print and Digital Brand Collaterals

Revolutionizing skincare with boundary-pushing branding




Requirement
How might we reimagine a skincare label that aims to empower its clients’ at every touchpoint?
Solution
From refreshing the brand name, philosophy, language, logo, identity and collaterals, we created a cohesive design across every brand touchpoint. This helped the forward thinking brand, Therefore I’m align with their vision and express themselves confidently.


Role
Graphic Designer
Team
1 x Design Director
2 x Designers
1 x Writer 
Timeline
4 Months
Software
Adobe CC


Context
Therefore I’m (previously Hair Fair) is an established skincare clinic in Kochi. Alongside, skin and hair treatments they also offer various skin, hair and health related products on their website.

Being first of a kind, they were able to grow throughout the state successfully and offer the best-in-class treatments.



Brand Identity & Guidelines