Brand Refresh

Studio Project with Untitled Studio (Kochi). I worked as a junior graphic designer in a team of 4 members.

Therefore I’m (previously Hair Fair) is an established dermat clinic in Kochi. Alongside, skin and hair treatments they also offer various skin, hair and health related products on their website. 

The client wanted to refresh their brand along with their name, to align more with their values.

This project timeline was 3 months, where we worked on a detailed brand guideline that covered every single aspect of the branding design. 

The name ‘Therefore I’m’ was born out of the Descartes quote, ‘I think, Therefore I’m’. It is a statement in itself and aligns with what the brand owner had in mind. This was key in design, as it helped to create a straightforward and bold brand lagnuage.