Kiran Yoga / Identity, Logo, Brand Collaterals and Guidelines
Character branding that delights its audience
Requirement
How may we create a brand that stands out in the saturated Yoga teacher market in the USA?
How may we create a brand that stands out in the saturated Yoga teacher market in the USA?
Solution
For Kiran Yoga, I devised an extremely creative yet simple logo, that not only embodied her personality, but felt rooted in context of finding joy through movement.
Adapting the design on to collaterals helped bring clarity to Kiran’s vision and enabled her with to stand out with consitent marketing practices.
Fun Fact: When the logo is rotated in any angle, it creates a Yoga pose.
For Kiran Yoga, I devised an extremely creative yet simple logo, that not only embodied her personality, but felt rooted in context of finding joy through movement.
Adapting the design on to collaterals helped bring clarity to Kiran’s vision and enabled her with to stand out with consitent marketing practices.
Fun Fact: When the logo is rotated in any angle, it creates a Yoga pose.
Role
Founding Designer
Founding Designer
Project type
Freelance
Freelance
Timeline
2 Months
2 Months
Software
Adobe CC, Wordpress
Adobe CC, Wordpress
Context
Kiran is an in person yoga teacher and has been teaching since 2017. After growing her following offline, she was now looking to teach online Yoga classes and start a Yoga company.
Kiran is an in person yoga teacher and has been teaching since 2017. After growing her following offline, she was now looking to teach online Yoga classes and start a Yoga company.
Review
“Working with Kritika was a fantastic experience from start to finish. She listened to what I was looking for and ran with it. She went above and beyond my highest expectations and produced well thought-out and creative designs. Her work is truly unique and a cut above the rest. I highly recommend her for your next design project. Kritika is not only a gifted designer, but fully understands the needs of the client and executes with professionalism and full collaboration.”
Kiran, Founder
“Working with Kritika was a fantastic experience from start to finish. She listened to what I was looking for and ran with it. She went above and beyond my highest expectations and produced well thought-out and creative designs. Her work is truly unique and a cut above the rest. I highly recommend her for your next design project. Kritika is not only a gifted designer, but fully understands the needs of the client and executes with professionalism and full collaboration.”
Kiran, Founder
Brand Identity & Collaterals
