Bhadr / Identity, Logo, Brand Collaterals and Guidelines, Instagram and Website Design
Enhancing business value through positioning
Requirement
How might we brand Bhadr to stand out in competitve local market and establish it as a more thoughtful and exclusive brand?
How might we brand Bhadr to stand out in competitve local market and establish it as a more thoughtful and exclusive brand?
Solution
Bhadr’s jewelry curation is its unique value proposition. So we created a brand identity inspired by its overall aesthetic. This helped to stay authentic while curating trends.
Bhadr’s jewelry curation is its unique value proposition. So we created a brand identity inspired by its overall aesthetic. This helped to stay authentic while curating trends.
Role
Lead Design
Lead Design
Also,
Co-founder
Co-founder
Timeline
Identity: 1 Month
Branding: 4.5 Years
Identity: 1 Month
Branding: 4.5 Years
Software
Adobe CC, Shopify
Adobe CC, Shopify
Context
Bhadr is dainty, minimal and everyday silver jewelry brand that curates a selection of jewelry for young adults. Started with sourcing, Bhadr now produces an exlcusive handmade selection too.
Bhadr is dainty, minimal and everyday silver jewelry brand that curates a selection of jewelry for young adults. Started with sourcing, Bhadr now produces an exlcusive handmade selection too.
Impact
*Impactful launch in the local market with cohesive and distinctive branding; resulting in 4x anticipated walk-ins on the first day.
*Designed and managed a Shopify site for 4 years—driving a 20% YoY sales increase.
*Owned the end-to-end customer experience across digital and in-store touchpoints; driving brand visibility and growth through brand zines and ambassador programs.
*Curated 20+ collections and designed 100+ high-impact posts for social media, campaigns and the website, building a sustained community engagement.
*Designed zero-waste, reusable packaging—praised by customers and reinforcing the brand’s sustainability values.
*Delivered branded experiences at 30+ pop-ups across India.
Brand Identity, Guidelines, Packaging, Website & Instagram
