Apurva Prints / Brand identity, Logo & Guidelines Refresh
Aligning business needs and goals for growth
Problem
How might we recreate a brand that truly reflected it’s founder’s vision and be scalable (cater to both B2B & B2C)?
How might we recreate a brand that truly reflected it’s founder’s vision and be scalable (cater to both B2B & B2C)?
Solution
Apurva Prints has been rebranded keeping in mind that they will be catering to both B2B and B2C.
A fun, quirky yet elegant visual aesthetic that’s all about experimentation and self expression.
For this project, the deliverables were - positioning, brand identity, business cards, patterns, packaging and guideline.
Fun Fact: An alternate logomark also immitates a flower, since Apurva draws constant inspiration from nature. This logomark has been made into a pattern, like a field of flowers using all brand colours.
Apurva Prints has been rebranded keeping in mind that they will be catering to both B2B and B2C.
A fun, quirky yet elegant visual aesthetic that’s all about experimentation and self expression.
For this project, the deliverables were - positioning, brand identity, business cards, patterns, packaging and guideline.
Fun Fact: An alternate logomark also immitates a flower, since Apurva draws constant inspiration from nature. This logomark has been made into a pattern, like a field of flowers using all brand colours.
Role
Lead Designer
Lead Designer
Project type
Freelance
Freelance
Timeline
3 Months
3 Months
Software
Adobe CC
Adobe CC
Apruva’s Old Logo ︎︎︎
Context
Apurva is a surface pattern designer running her own label for 5 years and seeing a lot of growth recently.
She wanted to ensure that the brand was aligned with the evolving business needs as she was venturing into B2C market while also actively growing her B2B reach across India.
Apurva is a surface pattern designer running her own label for 5 years and seeing a lot of growth recently.
She wanted to ensure that the brand was aligned with the evolving business needs as she was venturing into B2C market while also actively growing her B2B reach across India.
Refreshed Identity & brand collaterals
