Alberto & Brittany Analysis / Identity & Logo Design, Brand Guideline
Strategising a playful identity for a therapy startup, moving beyond the traditional clinical design
Requirement
How might we translate our personal approach to providing therapy in our branding and expression?
How might we translate our personal approach to providing therapy in our branding and expression?
Solution
The brand logo is multi-layered. From a non symmetrical A & B finding symmetry, like the co-founders and the AB representing a mask, imitating therapy along with having a playful essence just like kids’ (the clients), it solves for all the requirements in terms of design.
Through the guideline, we addressed the overall tone, language, design elements and collaterals to define overall implementation.
The brand logo is multi-layered. From a non symmetrical A & B finding symmetry, like the co-founders and the AB representing a mask, imitating therapy along with having a playful essence just like kids’ (the clients), it solves for all the requirements in terms of design.
Through the guideline, we addressed the overall tone, language, design elements and collaterals to define overall implementation.
Role
Founding Designer
Founding Designer
Project Type
Freelance
Freelance
Timeline
3 Months
3 Months
Software
Adobe Creative Suite
Adobe Creative Suite
Context
Alberto & Brittany are certified ABA practioners that are building an online startup, called Alberto & Brittany Analysis. which provides a new approach to the traditional ABA therapy practiced in USA.
Alberto & Brittany are certified ABA practioners that are building an online startup, called Alberto & Brittany Analysis. which provides a new approach to the traditional ABA therapy practiced in USA.
Project Review
“Working with Kritika on this branding project was an incredible experience. Not only did she provide me with an incredible logo that is unique and special to my business, but she has truly helped me create a culture around my business. The level of care and detail when choosing the font, color palette, logo design, templates, etc. was very thoughtful. There is passion in the design that Kritika brings. As a business owner, we may have a great service or product, but it takes incredible branding to get that message to the masses. Kritika’s design for Alberto & Brittany Analysis (ABA) will absolutely help our vision come true.”
Alberto, co-founder
“Working with Kritika on this branding project was an incredible experience. Not only did she provide me with an incredible logo that is unique and special to my business, but she has truly helped me create a culture around my business. The level of care and detail when choosing the font, color palette, logo design, templates, etc. was very thoughtful. There is passion in the design that Kritika brings. As a business owner, we may have a great service or product, but it takes incredible branding to get that message to the masses. Kritika’s design for Alberto & Brittany Analysis (ABA) will absolutely help our vision come true.”
Alberto, co-founder
Brand Identity & Guidelines
